What is a money tree? Is it a tree you plant and hope one day will produce money in the form of dollar bills and change falling from its limbs like fruit? No not really. Although the analogy of fruit being the product and in effect the money producing portion of the tree you should realize that this as far as a website is concerned is traffic. When I learned to increase my website traffic I started to really see how traffic was the most lucrative part of my page. It is an intangible factor in the page but it is where the money comes from.