Today, using the Yellow Pages and other traditional chiropractic marketing seems insignificant.  In this modern day, everything is possible online through Web 2.0 marketing tools.  Instead of using traditional chiropractic marketing techniques to advertise your practice, you can have a website instead where you can let other people know more about who you are.  These days, a chiropractic website is the first step to success. Search engines are even harder just to show the best quality sites we have today.  When you have your own practice website, optimize it to create a massive flow of traffic.  It is a good way to make a visible presence online.